"Warriors Moving Warriors" Series
and Breast Cancer Awareness Month
During Breast Cancer Awareness Month in October 2020, we created a virtual video talk series consisting of five episodes, covering a new topic each week. Lila Lazarus hosted the series and our guests were patients, survivors, caregivers and experts. We covered such topics as going through COVID-19 and breast cancer, living with metastatic breast cancer, and being diagnosed as a male. We also highlighted Ford Warriors in Pink wear and gear that helps warriors move by raising funds for transportation solutions.
PPE Face Mask Deliveries
Ford Warriors In Pink teamed up with the Ford Fund to deliver more than 720,000 face masks to breast cancer organizations across the nation to help patients and their families stay safe getting to and from appointments.
Honoring a nurse and patient on TODAY Show
We worked with The TODAY Show to honor a breast cancer patient who has made it her goal to be there for childhood cancer patients as they move through their journey. To thank her for her dedication and bravery in helping others move, we help Erika and her family move with a new Ford Explorer. We also included special packages of masks for her to distribute to the breast cancer community to help them mask up as well.
Warriors in Pink efforts in Ford's channels
Quarterly newsletter promoting the program and apparel
Outdoor
