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Edward Jones Financial Advisor Recruitment Campaign
The purpose of the Edward Jones Diversity initiative was to increase qualified financial advisor candidates from the African American and Hispanic communities. This was accomplished with a 6-month running blog that featured weekly posts from current EJ advisors in the Dallas area. Some posts were copy only, others were videos we shot of the featured advisors. A series of banner ads also drove traffic to the blog.
Advisor Blog
Banners for Blog
"More Than A Living" Leave-Behind
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