Duncan Hines x "Peeps in Plain Sight"
To round out the Easter experience for the Duncan Hines community utilizing their Peeps partnership, we created the ultimate online Easter egg hunt. We "hid" 16 Peeps all across the Duncan Hines website and asked people how many they could find. No matter their answer they automatically received a coupon in exchange for their email, and were entered into a drawing for Peeps gift cards or the grand prize of an Easter basket filled with cool Peeps swag and Duncan Hines product.
The downloadable answer key showed participants where all 16 Peeps were hiding, after they submitted their answer.
Duncan Hines x Peeps Emails
We created a series of emails that promoted both "Peeps in Plain Sight" and our latest Easter dessert recipes featuring Peeps. These went to our existing community and to the newly added members that came from the website to play the game, thus building the community.
Duncan Hines x Peeps Social
"Peeps in Plain Sight" was also promoted on Duncan Hines Instagram channel through feed posts and stories.
