To round out the Easter experience for the Duncan Hines community utilizing their Peeps partnership, we created the ultimate online Easter egg hunt. We "hid" 16 Peeps all across the Duncan Hines website and asked people how many they could find. No matter their answer they automatically received a coupon in exchange for their email, and were entered into a drawing for Peeps gift cards or the grand prize of an Easter basket filled with cool Peeps swag and Duncan Hines product.