Chevy 2002 Olympic Torch Relay Tour
The Chevy 2002 Olympic Torch Relay Tour was GM's largest tour, to date. For 65 days in 46 states, we created two tours — a smaller one that followed the torch for daytime setups at Chevy dealerships along the route each day. Then a larger nighttime setup that was executed each evening in the city that the torch came in to rest for the night, as part of that host city's celebration. Additional vehicles were sent out ahead of the torch to ramp up excitement and supplement the tour, such as wrapped RVs with activities inside hitting all the Chevy dealerships on the route, as well as a Signature Corvette Z06.
The Chevy OTR Interactive Display Trailer setup.
Chevy OTR Interactive Display Trailer interior, showing various activities: US Figure Skating memorabilia wall, VR ski jump, design your own skating routine, and a green screen hockey slapshot game.
Some of the wrapped display properties featuring Chevy-sponsored athletes from U.S. Ski & Snowboard, USA Hockey and U.S. Figure Skating.
Pictures of the torch coming into Chevy dealerships in Denver and Warren, Michigan. The bottom right shows a Signature Corvette Z06 that also followed the tour, obtaining signatures of local heros and celebrities along the way which was then auctioned off.
The Torch Relay nearing the end of its journey in Denver.
